Driving Instagram Marketing Strategy for Better Engagement

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Social plays important role in business. It can used as one of the most effective tools to increase your sales. Of course, it is not as simple as it seems because you need the right strategy in order to boost the sales. The most important point of using social media is to create engagement with your target audience. Instagram is one of the most promising social media platform you can use to boost your marketing strategy. Through Instagram marketing strategy, you can generate better engagement since it is where modern people spend their hours every day. 

Driving Instagram Marketing Strategy for Better Engagement

How to create more engagement with Instagram marketing strategy

If you are not used to handling social media account, it might be a bit difficult to navigate your ways.  However, social media is made to be user-friendly so it is highly likely that you are able to use it relatively fast. And here are some tips to create better engagement with Instagram marketing strategy:

Open your Instagram account

It is highly recommended that you create separate account from your personal handle. When making your business profile, make sure to set the page as business account. Then, select relevant categories with your business so you can reach your target customer base. Then, you may also add some details to your business account by sharing contact information, business address, email, phone number, etc. Choose your business logo for the photo profile. 

Know your target audience

Pinpoint your target audience by creating buyer personas that are manageable for you. You can choose the personas based on certain characteristics such as age range, job title, gender, specific area, motivation, main problems, and any additional information you can get to create more accurate buyer personas. The more specific they are, the better your content will be because you know what to deliver. 

Consider incorporating relevant hashtags

Hashtags are important elements in social media platform. They are used for various purpose but mainly to specify the search or trend something. Find hashtags that are relevant to your business, on point, and have good following. Then, make sure to incorporate the hashtags you have chose to your posts. 

Create engagement by interacting with your target audience

Your social media account won’t grow if you stay silent. Hence, be as active as you can by interacting with your target audience. Build healthy, positive relationships with them because it is what lead to trust and long lasting partnering. Follow people in your target audience, like and comment their posts, and share some of their posts in your stories every once in a while. 

Set clear goals

You need to set clear goals to know the progress of your Instagram marketing strategy. Make sure the goals are not only clear but also narrow, specific, measurable, and actionable. Focus on your business when setting the goals. This way, you will be able to monitor the performance of your Instagram marketing strategy and find out what to change or fix to make a better performance. 

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