Today, many business (if not all) use social media advertising through Facebook, Twitter, Instagram, etc to grab the attention of the customers. Social media platforms have become a norm in business marketing today. Social media is such a powerful platform to use for promoting business. However, engaging an audience is not that easy especially with how tough the competition is.
About viral contents
Business will have huge benefits from viral contents such as videos or any other kind of posts on social media. However, creating viral content is not so easy either. It should grab the attention of customer for it to go viral. People say that viral content also depend on luck. However, running business should not depend only on luck. Every decision should be made based on calculation and evaluation to ensure positive outcomes. So here are some tips from experts to make content that can grab the attention of the audience:
Stick to originality and authenticity
Always stay true to your brand is how you can be authentic and original with your contents. Make sure to deliver genuine intention through your contents because believe it or not, internet users can almost always sniff if the intention is genuine or not. Going viral should not be your main priority. Make sure to always speak to who you are and not what’s trending.
Evoke curiosity trough what’s trending
Speaking of trending, you don’t have to go dancing like crazy to go viral or grab the attention of the audience. You can instead use what’s trending to evoke curiosity. For example, you can make a content that let people see the behind-the-scene of your how your business is operating. Make a fun content so people who watch can enjoy it while learning something more about you and your business. Also, stick to short and concise video to keep the fun and grab the audience’s attention.
Don’t be too stiff
It is true that you are business owner and you want to look professional. However, it doesn’t mean you have to be so stiff all the time especially with the content you try to deliver. Use humor to make your content more interesting in some ways. Besides, humorous content is easier to digest. You don’t have to try so hard to look funny. Just being your fun self and add some sense of humor at times. You can be fun, useful, and inspiring at the same time.
Consider hiring a social media marketing expert
If you are not familiar with how social media marketing works, hire a professional who can help. They can help create contents that are both fun and informational. This is also a great way to organize your online marketing because it has its focus with the right people to work on it. You can also consider finding an influencer. However, choose the one who are more relatable with your target customers. Get the influencers unbiased endorsement to create more engagement.
