Small business often face more challenges when it comes to promotions due to many limitations such as financial support and lack of team. Planning promotional campaign is important whether your business is small or big scale. The problem is, not every promotional campaign end with success. Keep in mind that marketing strategy plays important role when it comes to planning promotional campaign. The factors you consider to decide the best method can affect the result. And one of the most important factor to consider is engagement.
How to plan engaging promotional campaigns
Audience engagement is essential especially for small business. With how the world has become more and more modern, there are many ways people can access and interact with their favorite brands. If you refuse to adapt with the changes, you will be left behind. Stay relevant and interactive with your audience is important in today’s business. Customers today expect beyond good products or excellent service. They expect hospitality, authenticity, and human interaction.
Digital landscape allow new marketing tools to make their way so the demand for engagement is increased. When you refuse to be interactive or engaging with your audience, it is so easy for your audience to turn to other brands. Hence, make sure that you improve your marketing campaigns by creating more engaging content through various platforms accessible for your audience.
You can plan a promotional campaign through a giveaway event on social media. It is not uncommon now and many people like to participate in this kind of promotional event, especially the one with good cause. There are many social media platforms you can choose such as Twitter, Facebook, Instagram, etc. Engage more with your followers through those sites.
You can also try to add games-like elements to your website. Games are like what the majority of people like regardless of how simple they are. You can use games element to engage with your audience more. You can encourage your audience to visit your page or forum and join some games and trivia with moderators there. It is highly likely for your audience to leave with a positive experience. They will likely come back for more events or future orders and more engagement you create.
Personalize what you offer to your audience. If you keep presenting the same promotions to everyone, there is no something special that can keep your audience engage. Hence, consider segmenting your lead for example when they sign up for your email. You will gain more information about your audience’s interests so you can personalize offerings that suit their interest.
Keep in mind that you may experience trials and errors before getting the best marketing strategy for your promotional campaign. Planning and executing engaging promotion is not that simple. It takes time and patience for sure. However, consistent effort will result with wonderful outcomes. Do not be afraid of using out of the box method either especially if it affect your business positively and engage your audience even more.
