Selling your products is a key for your business to stay afloat as well as growing. It is not an easy task because you have to make quality products that meet your customers needs. Not to mention that you have to gain good impression. There are many factors that can make you failed in selling your products or service. For example, hiring wrong person as your sales reps, or using the wrong methods. In hiring people suitable for the job, you don’t have to look for experienced people. Instead, you can hire those who have strong motivation and fast learning ability. As for the methods, you can try the ones that focus on making connection with customers.
Selling products by connecting with your customers
Information now is easily accessed through many technological devices and tools. Not to mention that people are getting smarter in using them to their benefit. Customers now can easily get any kind of information they want. For example, it is easy for them to look for information regarding to the brand they are interested in. Therefore, selling persuasion is not less effective because customers already know what they want. Instead, you can use another method, which is selling through connection.
Build strong connections
It is important to build connection nowadays. The type of connection is the one that is beyond the intent to sell. It may be challenging especially for salesperson. Building genuine connection needs efforts. However, it is worth for garnering long term success in the future. There are many things you can do to apply this method. First, you have to show your realness. It is fine to show your vulnerable side to your customers. It can make them see you as human being. If your customers as something you are not sure the answer is, tell them that you are not informed yet about that issue. There is no point in pretending.
Show that you really care
Aside from showing your realness, you also should show them that you care for them. There are many ways to show how you care for people. For example, asking question, listening tot heir problem attentively, giving input, etc. Instead of just offering your products, you can ask some questions first. Then, you can also ask about the problems they are facing. Only then, you can give your input. Make sure to start your conversation with trivial things like the weather, family life, etc. Make your customers feel safe and comfortable. This way, your customers won’t feel like the are having transactional conversation.
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Be consistent and deliver facts to your customers
Consistency is important to show your genuine interest toward your customers, you should make time to reach them out even outside of selling agenda. You can as how your customer have been, what problems they are currently facing, etc. Also, make sure that you are not delivering empty promise but facts. Always deliver valuable facts to your customers. It can help build your credibility. Customers will know right away which brand uses exaggerated language and which one delivers facts only.